Law Firm SEO Services: (1) Rank, (2) Drive Trafic, (3) Convert more Leads

It’s not about finding new clients, it’s about them finding you.

What can you expect with lawyer SEO (when done right):

Top Rankings

Remember, most people will simply call whoever is listed first. They know nothing about lawyers or what lawyers have what reputations. To the average consumer, whoever is at the top must be good.

More Clients

Obviously, the whole point is to get more clients. More clients equals more case fees. Once you’re at the top of the search rankings and getting hundreds or thousands of clicks per month, you’ll have more people calling than you can handle on your own.

Long-Term Value

SEO is about constant improvement. Once you have a new page or post, it’s up forever to keep getting you clients while you improve or add to other parts of your website.

Our Law Firm SEO Services

Our process is simple – drive more relevant traffic to your site & turn that traffic into clients.

On-Page Optimization

On-page optimization is all about improving your current website. This includes identifying the best search terms & updating your content to rank for these targeted keywords. It can also include things like making your website easier to navigate so potential clients can find what they’re looking for. This is an ongoing process that’s driven by new data as it comes in.

Off-Page Optimization

Off-page optimization is what goes on outside of your website. This mainly includes things like getting links from other websites and directories. It also often includes creating blog targeting that is highly-tailored and long-tail keywords that point back to your main website. This off-page optimization process is the fuel that drives our on-page efforts.

Local SEO

Local search is using things like Google My Business to get in the top of search results for people near you. This is a necessary part of SEO not a complete replacement. Many law offices are concentrated around courthouses or in specific office parks. You’re all equally close to the searcher, so how does the search engine pick the winner? It goes back to your SEO.

Website Conversions

Getting visitors to call or fill a form is just as important as getting them to your website. Make it easier for them to do so by adding clear call to actions, making your website run faster (this also helps in search results) and utilizing tracking tools so you can see how your SEO is doing and we know what to improve next. You would be surprised how little changes can make a big impact.

Do You Need Law Firm SEO Services?

Anyone can throw up a WordPress website, but there’s only so many spots in the top rankings. It’s just like the law school exam curve when only so many people could get an A no matter how good their answers were. Remember, the lawyer who represents himself has a fool for a client. The same thing applies to any other professional service. Focus on practicing law and increasing your billable time, and let a professional law firm SEO company do what they do best.