On-Page SEO for Lawyers
On-page SEO refers to optimizing the content and tags that are on your website. Unlike off-page SEO, which consists of SEO strategies and tactics that are often outside of your control, you have the complete ability to customize your website’s on-page SEO. Think of on-page SEO as the steering wheel, or the direction you are pointing the ship, in that you are telling Google what your site is primarily about and thus what you are trying to rank for. For example, if you are a personal injury lawyer, your website’s content and meta tags will be aimed at supporting this topic. On-page SEO is one of the first calculated steps to rankings for the keywords that you want to go after.